How to Format Your Posts for a Better Reading Experience

When it comes to publishing online, good formatting can make just as much difference as good writing. A well-structured post is easier to read, more engaging, and far more likely to keep readers scrolling. Whether you’re posting on Medium, Substack, or elsewhere, here are some simple ways to improve how your work looks and feels.

Use Block Quotes to Highlight Key Points

Block quotes are a great way to emphasise an important line, pull out a quote from a source, or spotlight a key idea.

They help break up long sections of text and signal to readers that something matters.

Used sparingly, block quotes can add rhythm and clarity to your post without distracting from the main narrative.

Make the Most of Basic Formatting

Don’t underestimate the power of simple formatting tools. Bold text can draw attention to key phrases, italics can add emphasis or tone, and links help provide context or sources without cluttering your writing.

Clear formatting helps guide readers through your ideas and makes longer pieces far less intimidating.

Structure Your Writing with Headings

Headings are essential for readability. They allow readers to skim, return to specific sections, and understand the flow of your argument at a glance.

Breaking your post into sections with clear headings makes your work feel more professional and reader-friendly — especially on mobile.

Embedding Media the Easy Way

Most platforms allow you to embed content such as images, videos, podcasts, and social posts directly into your article. Instead of using embed codes, simply paste the link on a new line and let the platform do the rest.

This works well for:

Tweets

YouTube or Vimeo videos

Spotify tracks

SoundCloud audio

Visual and audio elements can add depth to your writing when they genuinely support the content.

Publishing and Editing: What to Know

When publishing, you’ll usually have the option to post your article to the web only, or to publish it and send it directly to subscribers by email. It’s worth noting that edits made after sending an email version will update the web post, but won’t resend the email — so there’s no risk of accidentally spamming your audience.

If you’re importing older work from another platform, many editors also allow you to backdate posts so they appear in the correct chronological order.

Final Thoughts

Good formatting isn’t about being flashy — it’s about respecting your reader’s time and attention. Clear structure, thoughtful emphasis, and well-placed media can turn a good piece of writing into a great reading experience.

If you ever get stuck, most platforms have detailed help centres and support teams ready to guide you. Happy writing ✨